The Networking Light Switch

It was an interesting and exciting week in the job search front. Three people that I have gotten to know while helping out with job search groups landed new jobs this week. Also, I met a new person who is just launching her job search. All four have something in common: their networking efforts.

The first three individuals were well into their job search when I first met them a few months. They were making new connections through networking. As I met them individually I asked them all the same question: “Who are you networking with? Be specific with the names, levels and companies.” I was looking to see if they were networking in the right levels based on the types of jobs they were looking for. With these three, they all seemed to be penetrating the right networking circles. In fact, based on how aggressive they were with their networking efforts, I felt it was just a matter of time before opportunities presented themselves to them, and they would be getting interviews and eventually a job offer. They had flipped on the networking light switch. They got it. They understood that focused, structured networking was going to be the key to them landing their next job. Sure enough, just like the fall weather in Western Oregon, when it rains it pours. All three moved into the interview process with not only the company they got offers with, but were also in serious interview discussions with other companies as well.

The fourth individual was just starting her job search. She had been out for about a month and had networked with a few people. As we talked I began to ask her questions about her job search process and networking efforts. Okay, I am sure my probing questions probably felt more like an inquisition than a casual coffee chat. I was asking questions like:

• Who are you networking with?
• What are your networking goals?
• How many networking meetings do you have lined up for next week?
• What trade or professional associations meetings and events are you attending?
• Are you following up with the people you meet at the professional association meetings to set up face-to-face meetings?
• Are you networking with mostly people who are currently working or with others that are seeking work as well?
• Are moving past your first generation of networking connections?
  

After my rapid fire round of 20 questions, I turned the spotlight off, took off the bad cop hat and put on the good cop hat and we discussed her job search plans. I shared my ideas and suggestions about setting networking goals of have at least five face-to-face meetings a week and one professional association event a week. We talked about how most people will be glad to meet with you if you ask. I shared that most people will connect you to others if you ask. As she tried to soak it all in she finally paused for a moment and then said to me: “This isn’t going to be easy is it.” At that point, I knew that she had seen that networking light switch on the wall. The question that she will have to ask herself now is, will she choose to flip it on.

Is the Traditional Resume Dead?

Is the paper resume and its MS Word version dead? That is the question I am asking myself after being introduced to the site VisualCV.com.

This past week Joshua Waldman, a social media expert with Career Enlightenment, made a presentation to the job search group I facilitate regarding leveraging social media sites to find a job faster. In Joshua’s presentation, he introduced the group to the site VisualCV.com and explained how to capitalize on this new technology with other sites like LinkedIn or Twitter. VisualCV is a dynamic site that allows you to post documents, videos, links and logos to reinforce your experience and skills that are found on your resume. For example, you could post the PowerPoint marketing presentation to VisualCV to reinforce your marketing project accomplishment that you have listed in the resume.

You can create customized versions of your VisualCV to send to particular companies or positions and make them private so that only the appropriate people can view their respective customized version. You can link your VisualCV to your LinkedIn profile. You can respond to a Twitter job posting instantly with your VisualCV. Imagine having a conversation with a networking connection and passing your VisualCV via your iPhone to him or her right there.

Since a picture is a thousand words, I encourage you to check out Joshua's VisualCV site as an example.

While the old MS Word version may not be dead just yet, in the near future it will be time to consider listing it on the Federal Endangered Species Act.

A Recruiter's Story of the Job Search Process

Sometimes it is interesting to hear the experiences of others who are moving through the job search process, through their own words. I came across this story by an agency recruiter that was laid off. Here is a guy who helps other companies find their talent every day, and now he is on the side trying to convince companies that he is the right talent for them.

Check out his story A Story From The Job-Search Trenches. He covers all the elements of his job search process. His words speak for themselves.

The Golden Bullet in the Job Search

I previously wrote about silver bullets in the job search process (see May 31, 2009 “Job Search Silver Bullets”). These are networking connections that become advocates for you and lead you to connections and jobs that you might not otherwise have had accessed without them.

Recently I had a networking lunch meeting with my former HR colleague and I observed that she was truly disengaged with her current company. She has a long history with her company of steady growth in responsibilities over the years. However, the company was recently acquired by a bigger company headquartered in a different city and the new company has a different set of values and decision making authority for employees. She no longer felt empowered to make decisions. As we talked she finally revealed that she was thinking about initiating a job search. She hadn’t yet pulled together her resume and she wasn’t sure what she wanted to do next in her career. She indicated that she might look at changing industries or even moving to a different type of role in human resources. Then she said something even more significant. She thought about immediately reaching out to her former CEO to get a reference and network with him.

As we discussed things regarding this CEO connection I thought about the silver bullet concept. This was a huge and powerful connection for her. He was someone that in just one phone call could swing wide open doors for her that she normally wouldn’t have been able to crack open. That is when I shared with her that the CEO was not a silver bullet but really a golden bullet. On a few occasions we may meet a person that may be an even more significant and powerful connection than any other one.

I suggested to my friend that she take some time thinking and preparing herself first before she ever approaches the CEO. Knowing this CEO, I would fully expect him to pepper her with questions and she would want to be ready. Being unprepared could diminish the impression she was trying to make and lose some of the potential impact of the opportunities that might come from the meeting. He would be such a tremendous asset for her as a reference and advocate that she would want to do everything to make sure she was prepared. I asked her to think about the differences between the successful meetings and unsuccessful meetings she had with him when they worked together. She quickly indicated that the successful ones were where she had done her homework.

After we parted from lunch I received an email from her that evening indicating that she thought about our conversation and she was going to begin preparing for a job search. She also indicated that she wouldn’t reach out to the CEO until she answered the questions to herself that she would expect the CEO and others would ask.

While a lot of us may not have a golden bullet like my friend has, we are likely to encounter people that will provide us tremendous value and even advocacy in our job search. You may not even recognize it in that first meeting. You want to prepare yourself for each of the connections. Do the homework.

How Did You Find Your Past Jobs? It Probably Wasn’t Through The Front Door

This past week I facilitated a two-day job search techniques workshop that focused on penetrating the so-called “hidden job market”. We had 30 very active participants in the workshop that on average have been out looking for about five months.

I opened the workshop with an exercise asking the participants to review how they learned about their past five jobs, starting with their most recent position and then working backwards. The worksheet asked them to tally their responses by the following categories: Friends/Family, Co-workers, Managers, Staffing Agencies, Others, and Online Posting/Advertising. The participants consolidated their data together with the others at their respective table and then each table recorded their data on the master flipchart to reveal the entire class’s results. Drum roll please: 73% of the jobs were found through friends/family, co-workers, managers, staffing agencies, or some other connection. Only 27% of the jobs were found through advertised postings– the front door.

We have all heard that roughly about 10 to 15% of all jobs are ever advertised. That means that the other 85% to 90% of the jobs are filled through other methods, the hidden job market. The hidden job market is the jobs that are found through friends, family, co-workers, managers, connections, and networking and to a smaller percentage, through recruiters. The Department of Labor provided results that revealed that only 5% of jobs were filled through advertised posting. 48% were found through referrals, 24% were found the direct networking, and 23% were through agencies.

When I happen to get into a job search discussion about job postings and networking with people that I meet, I regularly ask them the same question that I asked the workshop participants, how did they learned about their past jobs? Inevitably, they pause and say that it was a friend, co-worker or some other type of connection that introduced them to the job opportunity. Typically they will say that 4 out 5 of their past positions were found that way. It surprises them after they say that, because they never really have thought about it from that perspective. One job seeker that I recently spoke with indicated that she hadn’t really searched for a job in the past because she always just put the word out to her friends and they always connected her to her next job. I pointed out that she was actually job searching, and that she was leveraging her network of friends as connections.

I asked the workshop participants a follow up question: Where are you currently spending the majority of your job search time looking for work? Is it searching job boards and responding to ads or is it out networking and trying to make new connections? Most participants nodded and raised their hands to the first option, searching job boards and responding to ads. They were spending a disproportionate, and typically the vast majority, of their time on the smallest slice of the pie.

As I shared with the workshop participants, I recommend that you spend less time trying to get through the front door of the company (applying for jobs that are advertised) and focus the majority of your time on getting through the back door, side door, patio door, hidden door, trap door, cellar door or any other crack or opening that you might find. That is how they found their past jobs and will likely be how they find their next job. The same will be true for you as well.

Small World? Networking Reveals How Interconnect We Really Are

I have been reading about job search experts saying that summertime is a good time to make connections at social functions. You know; the barbeques, family reunions, backyard picnics, and even Fourth of July celebrations. I say, why wait for summer to make and provide connections in social settings? These situations happen all year round; not just in the summer.

The other night I was waiting for a friend in a local pub and I saw a couple of former co-workers from my prior company. I hadn’t run into either one of them in several months, so I went over and said hello. We ordered a round of beverages and, as we talked, one of my former colleagues shared with me that his new company was actually doing well and he was even hiring for his department. My ears perked up? “Hiring, oh really, what for?” I asked. Within about five minutes of striking up the conversation I learned that he had not just one position, but two different positions that he was looking to fill. I shared with him that I am part of job search group and I might know some people that might fit his needs. Shortly after that my friend showed up and I expressed my appreciation for the beverage and told my former colleague that I would pass along the openings to a couple of people that might be a match for the positions.

Another day I was having lunch with a technical recruiter that I stay in touch with. This time he invited along a fellow finance and accounting recruiting associate. I always ask recruiters when I meet with them if they have any tough jobs they are currently working on. They typically give me some job with obscure skill requirements that usually only five people in the entire U.S possess. Well this day I asked him again, and as usual the recruiter threw out a job with some unique requirements figuring I wouldn’t know anyone. The requirements included being fluent in Japanese and a controller. Bingo! I whipped out my phone and started to give him a contact. He looked stunned and in disbelief, like you have got to be kidding me. I said no kidding; here is name and number of a friend that is a controller, an SAP expert and fluent in Japanese. After lunch was over, I called my friend and passed along the lead.

A couple of weeks ago, I happened to strike up a conversation with another parent on my son’s lacrosse team while we waited for the game to start. Our sons are friends at school but I hadn’t met the friend’s mother before. I don’t even remember how we got to the point in the conversation, but along the way I learned that she was battling with her former employer and the situation was moving in a litigious direction. I asked her if she had connected with an employment attorney. She said she had a referral to an attorney from a family friend. I suggested that she really needed an employment attorney instead of a general business attorney and sent her a couple of names that evening after the game. I later heard from her about the unique set of circumstances that followed. She had first met with her original family friend referral but it wasn’t a match, and then she met with one of my referrals. That attorney happened to be tied to the same school that her young children attend, and his firm had also resolved a similar case for another client against the same employer that she was dealing with. She was so surprised that she sent me an email with the subject: Small, Small World. Here is how she closed out the message: “Small world? Fate? Being in the right place at the right time? Call it what you will but know this...you played a significant part in this, whether you realize it or not, so thank you for being at the game on that day, at that time, and for stopping to chat with me!”

Small world? It is amazing how interconnected we really are. Sometimes it becomes apparent just by asking that one additional question during those casual conversations at social settings. So, strike up those conversations this summer at the barbeque or at the pool. But don’t stop there. Look for other situations as well. You never know if it will lead to another connection for you or someone that you know.

Job Search Silver Bullets

We have all heard and likely used the term silver bullet. I have always related the silver bullet term to the old Lon Chaney Jr. werewolf movies. You know the situation where they had to use the special bullets to bring down the werewolf. We refer to silver bullets in business when we have an important situation and the circumstances require us to use special actions to address it. In the job search process, job seekers may come across a few silver bullets as well. Job search silver bullets are some networking connections that become advocates for you and can lead you to connections and jobs that you might not otherwise have had accessed. Some silver bullet connections may be individuals you already know or some other individuals that you meet while out networking.

I have met a few of these people over the years and they have opened doors for me that I likely wouldn’t have opened otherwise. What is amazing to me about this is that sometimes they are strangers to me before the introduction but for one reason or other the relationship grows and they become an advocate for me. I remain close to these individuals and consider them good friends. I know other job seekers who have experienced similar relationships.

One such advocate, a strategic leadership consultant, led me to my prior job as VP of HR. I didn’t know this individual before being introduced to him six years ago and I didn’t really realize how well connected he was. Even today I am still encountering the depth of this individual’s connections. I was fortunate to get to work with him at my last company and we were able see each other’s styles, methods and strengths in the workplace. We stay in regular touch and I keep him updated on what is happening with my current exploration. I have sought his advice and he has continued to connect me to others. He was and still is one of my silver bullets.

Another individual that I got to know through my prior company has become a silver bullet as well. He connected me to the CFO of a company that was looking for a VP of HR. The job was never posted anywhere. Although I didn’t get the job after going all the way to the end of the selection process, I would have never heard of the job if it hadn’t been for him. Another time he called the CEO of one of his clients to get my resume pulled past the piles of other resumes that had come through the posting. He also introduced me to another connection that led me to winning a consulting project.

Recently I met a new connection for lunch, a fellow HR professional high up in the HR food chain of a local company. He has been helping others in the job search process and I thought it would be good to meet to compare notes. After the lunch was over, I began to reflect on the conversation. I realized that he had given out some cues that I missed during the conversation. He was giving me prompts and openings to share key elements of my professional background and I missed them. Darn, a missed opportunity. I thought more about the conversation and how I missed those cues. I realized I hadn’t prepared for the meeting as I normally would. I didn’t do my homework before the meeting. He was introduced to me through a friend and I treated it more as a casual meeting than an opportunity. During our meeting I learned that he is well connected and someone that could open doors, possibly high up doors. Maybe he could have even become a silver bullet for me. We agreed to stay connected but I felt I left him with a first impression that may not have been as strong as it could have been had I prepared.

The lesson I learned in the meeting was that you never know when you might meet someone that may become an advocate for you. Prepare for each new network connection as if you are meeting your next silver bullet.

Working the Network Event

I attended a professional evening network event for a trade association this past week. You know the kind where there are drinks, appetizers, and 100 people crammed into a backroom somewhere. I have to admit I am a bit out of my element at these types of functions especially when it has been a while since I have attended one.

Those of you that know me well know that I am a bit more reserved and normally on the quiet side. I am in awe of those that do these events well and make it look easy. That is not me. I have to work hard at it. I psych myself up for these settings and prepare to do some schmoozing. Just like when I play sports, I take a deep breath before stepping on to the playing field.

This event happened to be on the mezzanine level of the Bridgeport Brewery. As I entered the room I immediately saw an HR acquaintance that I hadn’t seen in a few months. Bingo, a friendly face to start the evening. As got into the conversation, I had to remind myself of a few key principles for these networking events.

#1 – Remember the end goal: You are there to make quality connections with as many new people as possible and reconnect with acquaintances that you see infrequently. It is a networking event. Not a social time between you and just one other person.

#2 –Get a lay of the land: Check out the flow of the room. Where are the drinks and food? Look and see where people are clustered. Do you recognize anyone? Are people mostly sitting or standing?

#3 – Don’t get caught up with just one person: Getting stalled with one person can be easy to do. It can be with someone you know or even someone you just met. Sometimes it is comfortable to hang around that one person but you need to remember the #1 end goal. Keep moving to meet new people.

#4 – Look to exchange business cards: Have your cards handy and easy to give out. One time I ran out of cards because I didn’t grab a new supply before heading out for an event. You have a few minutes with one or two people and you want to leave that conversation with the ability to follow up later. If you don’t offer your card and ask for theirs, you won’t be able to reconnect with them later.

#5 - Keep one hand free at all times: If you have a drink in one hand and a plate of appetizers in the other it is hard to shake someone else’s hand or exchange business cards. I remember spilling my plate or drink more than once trying to free my hand to greet someone. Keeping one hand free also takes care of the issue of feeding your face and getting crumbs or more all over your face or clothes.

#6 – Look like you are approachable: Are you smiling? Do you have arms folded? Are you standing back away from the groups? Your body posture, position in the room and whether you are smiling can make a significant difference on whether other people will approach you.

#7 - Follow up with the connections you made: Don’t waste what you have just gained. Be sure to follow up in the next day or two after the event and try to meet them one-on-one.

The Bridgeport Brewery event wrapped up and I took a deep breath as I exited the room. I made it through and was still charged up on adrenalin when I got home. My mouth was still in networking mode and my wife got more of an earful than normal. She just smiled and listened knowing that I am still burning down the nervous energy. I made some good connections at the event and I already have set up meetings this coming week with them.

I admit that I frequently read articles on how to work the room to become more skilled and comfortable doing it. I would like to hear from others that have some good tips. What do you do that works for you when you attend one of these events?